Clark | HOOVA VR traz um videoclipe em VR de escala de sala sincronizado com a faixa mais recente de Clark pela Warp Records. Essa experiência casual free-to-play mergulha o jogador em um futuro sombrio e distópico. Ela explora isolamento, dependência e identidade sob a perspectiva da realidade virtual.
A tecnologia do motor gráfico impulsiona as visuais sinistras, com personagens em CG criados a partir de talentos reais capturados em motion capture. Essas figuras se movem com precisão humana, coreografadas no ritmo da batida em um ciclo de consumo VR. Fãs casuais de VR atraídos por explorações guiadas por música vão curtir sua jogatina focada e atmosférica.
The Mill’s emerging technology team joined forces with Clark of Warp Records to produce a VR music video set to the artist’s latest track Hoova.
Hoova, a room-scale VR experience, explores a dark, dystopian future and investigates topics of isolation, dependency and identity in Virtual Reality.
Directed by The Mill’s Chief Creative Officer Angus Kneale and Executive Creative Director Ben Smith, this piece is also unique in its advanced use of game engine human characters; a notoriously difficult feat in visual effects.
Hoova takes an eerie look into a virtual reality led, isolated dystopian future, wherein each character is part of a frightening cycle in which they become consumed by the VR experience they are witnessing.
Each character seen in the experience was developed in CG using game engine technology. The Mill’s Emerging Tech team led by Joji Tsuruga created the game engine characters by using motion capture of live action talent. These characters are striking both in appearance and movement; choreographed to the music and animated to be accurate to the human form down to a single finger.
